Use separate Chrome profiles for work and personal accounts. Select the profile icon in Chrome, then choose the profile you want to use or add another profile.
Use the profile name, avatar, and visible bookmarks to distinguish work, personal, and shared-browser profiles. A Chrome profile separates browser data such as history, passwords, bookmarks, and settings.
2
Open Chrome's profile menu
Open Chrome and select the profile icon at the top right of the browser window.
3
Choose or add a profile
Select the existing profile you want. To create a separate space instead, choose Add Chrome profile, then choose its name, picture, and colour; signing in is optional.
4
Confirm the switch
Check the avatar and a familiar bookmark before browsing or saving a password. Chrome opens the chosen profile with that profile's own history, passwords, bookmarks, and settings.
Deleting a Chrome profile removes that profile's bookmarks, history, passwords, and settings from this computer. Switch profiles instead unless deletion and its local-data consequence are intentional.
Video walkthrough
If it does not work
If the expected bookmarks or history are missing, reopen the profile menu and return to the previous profile. On a shared computer, remember that anyone with device access can switch into another local Chrome profile; profiles are separation, not an access-control boundary.
ⓘ Sources and verification
Checked against official documentation on . Scope: Windows.
Google's current computer instructions distinguish switching an existing profile from adding a new one and warn that local profile deletion erases its data from the computer.